From Concept to Creation: Conquering Content Challenges for a New Brand
Know about the challenges involved in creating compelling tech website content for a new brand
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Is customer experience stuck in the Personalization-Privacy paradox?
Why organizations need to prioritize balance and trust when it comes to customer data collection for better experiences
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Why understanding Behavioral change is key to sustainable design
Know about stimulating behavioral shifts that make sustainable actions seem like natural decisions
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How AI is transforming DXPs: Part 1
Understanding the role of AI/ML in future-proofing Digital Experience Platforms to deliver a more cohesive and meaningful customer experience
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Build your cloud infrastructure from code with Terraform
Step by step instructions for beginners that want to build cloud infrastructure from code, using Google Cloud Platform
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Getting started with Google Optimize
An overview of Google Optimize, a freemium tool to manage and experiment on your website for effective results
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Why digital platforms need to evolve with changing customer expectations
An Introduction to DXPs
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Progressive Web Application: The Future of Web Applications
What exactly is a PWA and how can it affect your bottom line?
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Designing for the not-so-digitally savvy
Takeaways to create user-friendly designs for audiences with limited digital literacy
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Singleton Design Pattern: A Plenteous Insight
An informative insight into the various ways to create Singleton Design Pattern, which restricts the instantiation of a class to one "single" instance that can be accessed globally, saving memory in the process.
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How to Optimize Content with SEO techniques?
The need of the hour is to publish content that is optimized and engaging. The implementation of smart SEO practices would allow one to create high-ranking content.
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An intelligent customer data ecosystem could be key to your brand experience
Evaluating Customer Data Platforms for businesses in creating unified and consistent customer experiences
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What to expect from Google Analytics 4 in the cookie-less future
A quick guide to understanding the latest in web measurement
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Will consumers really go back to the ‘old’ normal?
Exploring post-pandemic behavioral changes in consumer decision-making
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Is the Big Tech Art Style becoming the Comic Sans of illustrations?
Understanding the perception of this global art trend in brand marketing
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Beyond Legacy Solutions: a brief Introduction to Enterprise UX
Why organizations need to learn the importance of Enterprise UX
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Everything you need to know about Acquia Personalization
How to best use Acquia Personalization to create unique experiences for customers.
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Designing for Accessibility: Shortening the Learning Curve. (part five: captions and transcripts)
Why providing captions and transcripts to multimedia content is an integral part of a workflow.
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Designing for Accessibility: Shortening the Learning Curve (Part four: skip navigation links)
The importance of including skip-navigation links to your web content
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Monitoring AEM services with Sling metrics
A guide to monitoring custom AEM services/servlets using sling metrics.
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Designing for Accessibility: Shortening the Learning Curve (Part three: writing good alt-text)
Importance of alternative text in the context of digital accessibility
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Coding for Creativity: making an interactive CTA animation
Join me as I try my hand at building a cool UI animation
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Designing for Accessibility: Shortening the Learning Curve (Part Two: Color Contrast)
How color and contrast affect the accessibility of digital products and the need for prioritizing them for effective communication to all.
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Integrating AEM With Unsplash
A guide to a fast and seamless way of adding images to your web content
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Acquia Site Studio: A delight for Marketers!
How Acquia Site Studio is transforming the web content management perspective.
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Designing for Accessibility: Shortening the Learning Curve (Part One: Semantic HTML)
Writing clean, semantic HTML is a basic but crucial step toward accessibility and inclusivity in design.
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Fluttering steadily toward an Ambient future
Google’s Flutter could be the future of the app development, designed specifically for an ambient computing world.
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Projects, with a side of a Pandemic
Managing a critical deliverable while living in isolation
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Can the current pandemic help tap missed opportunities in the financial landscape?
Reflecting on some of the existing experience gaps in the banking space, and the need for a reformed financial mindset.
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Your roadmap to Drupal 9 migration is here!
An easy step-by-step guide to Drupal 9 transition
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The pandemic that might have turned Gen X tech-savvy
Observing the behavioral transformation in members of older generations as they embrace technology during the pandemic.
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Architecture considerations for an experience-driven eCommerce deployment
As a customer experience management firm, we help our client drive their digital strategy through the right design and technology.
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How an inclusive approach can save businesses during a pandemic
The need for brands to focus on inclusivity during this pandemic, ensuring their digital experiences are made available to a wider range of audiences.
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A Simple Framework for Accessibility Success (part three)
Final part of the three-step process to follow while building truly inclusive digital products.
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A Simple Framework for Accessibility Success (part one)
A simple three-step process to follow while building accessible digital products.
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A Simple Framework for Accessibility Success (part two)
The second part of the three-step framework for building accessible digital products.
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The Viral Quake
A look into the shifting patterns of society in the wake of the new reality.
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How to manage stakeholder interactions in a design project
Understanding clients to build a better relationship while managing a complex design project.
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Do you own your phone number?
Do customers actually feel privileged after sharing their phone numbers?
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Should Chatbots ‘Grow Up’ in the age of advancing Customer Experiences?
Are chatbots really helping customers? As more and more brands are jumping on the ‘bot’ wagon, we wonder if chatbot evolution can truly elevate customer experience.
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Driving Home the right User Experience
The importance of form and function when it comes to automotive design as well as experience design.
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From a Designer’s Archives: Why UPI proved to be a design challenge
Designing a money transfer interface for a large Indian bank
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Does User Experience design confirm the Paradox of Choice?
Understanding consumer decisions and the design of experiences to contemplate if choices are good for business.
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How to get millennials to fork out their hard-earned money
Designing the digital onboarding experience for a financial services company targeted to increase millennial engagement.
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Designing Smart Eyes and Ears to Recognize the African Consumer
Designing a smart tool to capture consumer insights in the financial landscape
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Internship 101: The Survival Guide for a Rookie Designer
Notes from a designer’s journal on a few pointers to help survive the first professional stint!
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What Abida Parveen taught me about Experience Design
Drawing parallels between UX design and Sufi music inspired by the soulful songs of the legendary singer, Abida Parveen.
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The Millennial Paradox in India
Observations around millennial behavior in India, Indian brands, and the need for change in the retail landscape.
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Tales of the irrational shopper
Observations around consumer behavior and the underlying psychology
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Is standardization of digital design a threat to innovation?
In conversation with the Chief Design Officer at Moonraft discussing the existing paradigm of digital design, and the challenges it brings to creativity and innovation.
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Why should you care about Material Design in 2018?
Whether you are a professional designer or just someone who appreciates design, chances are you must have come along the term material design. So what it is all about?
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Bringing out the dead shoppers…
Designing together with technology, a human-centric view towards the retail revolution
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The art of personalization
An insight into the world of personalization and the need for brands to pay attention to their customers.
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